Theta: We're not dead yet!
Finally we see 1 piece of evidence from Theta that they're not dead yet and are actually doing something customer facing. The Theta Digital website has been completely redone, though there's precious little new useful content in it.
Even if they manage to revive the brand, I think any current Theta owner is going to be better served by selling their current units and getting other processors if BluRay is your thing. Whatever business Theta gets in their next product cycle will probably be built on entirely new customer base. I hope their ready to start from scratch.
Even if they manage to revive the brand, I think any current Theta owner is going to be better served by selling their current units and getting other processors if BluRay is your thing. Whatever business Theta gets in their next product cycle will probably be built on entirely new customer base. I hope their ready to start from scratch.
posted by Nigel Tufnel at 2:38 PM
2 Comments:
Hello Nigel:
Wow, I never imagined I would be communicating with THE Nigel Tufnel, of Spinal Tap fame. I’m a big fan!
Thank you for your interest in Theta Digital’s well being. I see in your blog that you have presumed our company to be dead. To “riff” on a Mark Twain quote: rumours of our demise have been greatly exaggerated!
Please take some time to peruse the new Theta Digital website, now fully operational at: www.thetadigital.com .
In addition to the significant investment made in creating our new website, here are some other new developments about which you may be interested, and which also serve as proof of Theta Digital’s viability:
1. We introduced and shipped the well regarded Generation VIII Series 2 DAC / preamplifier back in May 2008, as well as upgrades to it from previous Gen-series units, furthering Theta Digital’s long tradition of offering valuable upgrade pathways.
2. The new Dreadnaught III modular amplifier is now in pre-production, with delivery expected this summer.
3. The eagerly anticipated HDMI 1.3b solution for the Casablanca III is nearing completion of engineering, and we expect delivery this summer.
There are some other products we have up our sleeve for release later this year. Do stay in touch with your authorized Theta Digital dealer for more details as they become available, and thanks again for expressing your concern for Theta’s health, Nigel. I can assure you:
Theta Digital is ALIVE and KICKING!
Best regards,
Carl Nicolson
Theta Digital
5330 Derry Avenue
Suite R
Agoura Hills CA 91301
+1 (818) 597-9195 voice
+1 (818) 343-7444 fax
An authorized Theta Digital dealer is your best source of information on our products, may arrange for upgrades, and may assist you on-site in calibrating your system for maximum performance. If you reside in the USA or Canada and wish to make contact with one of our authorized Theta Digital dealers, you may click here .
Hi Carl!
I really don't want to see Theta go down, but this is 2009 my friend. My authorized dealer hasn't had any good news for beleivers in a long time. Get with the times and post web updates frequently as opposed to leaving rumor mongers like me to speculate. Leaving it up to your dealer network at an age where everyone shops the web first is just not on.
Secondly, "nearing completion" on HDMI capable processors in May of 2009 is a difficult place to be in when many past owners who switched are going to be wondering if it's worth it to switch back. Forget the money, just the setup headaches.
The one saving grace of all of this right now may be that On-Demand is kicking BluRay's butt. That means that fewer people actually care about HD movie sound anymore.
Good luck to you guys, really! I would love to see Theta being talked about as standard bearers in the present tense!
Nigel
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